本文由上書房信息咨詢（天津市場調(diào)查）出品，歡迎轉(zhuǎn)載，請注明出處。中國獨(dú)立第三方調(diào)研機(jī)構(gòu)四川市場調(diào)查公司上書房信息咨詢針對不同行業(yè)、不同對象進(jìn)行了研究衍生，包括顧客滿意度、滿意度調(diào)研、客戶滿意度、物業(yè)滿意度、員工滿意度、商戶滿意度、患者滿意度等不同行業(yè)、不同類型被訪者進(jìn)行針對性的研究模型。

汽車客戶滿意度調(diào)查通常包括以下內(nèi)容：

1、購車體驗(yàn)：

·購車過程的順利程度

·銷售人員的專業(yè)程度和服務(wù)態(tài)度

·試駕體驗(yàn)和車輛展示

·交付和交車流程

2、車輛質(zhì)量和性能：

·車輛的整體質(zhì)量評價(jià)

·引擎性能和動力表現(xiàn)

·懸掛系統(tǒng)和駕駛舒適性

·剎車性能和安全性能

·燃油經(jīng)濟(jì)性和續(xù)航里程

3、售后服務(wù)：

·售后維修和保養(yǎng)服務(wù)的質(zhì)量和效率

·零部件供應(yīng)和配件可獲得性

·售后服務(wù)中心的設(shè)施和設(shè)備

·售后服務(wù)人員的專業(yè)水平和服務(wù)態(tài)度

4、客戶體驗(yàn)和滿意度：

·品牌形象和聲譽(yù)

·與汽車品牌的關(guān)聯(lián)度和認(rèn)同感

·售后服務(wù)的響應(yīng)速度和問題解決能力

·車輛保修和質(zhì)量保證的滿意程度

·售后服務(wù)費(fèi)用和價(jià)值感

5、推薦意愿和口碑：

·是否愿意推薦該汽車品牌給他人

·通過口碑和社交媒體對該汽車品牌的評價(jià)和反饋

6、其他補(bǔ)充問題：

·其他特定的調(diào)研內(nèi)容根據(jù)需求定制

以上內(nèi)容可以作為汽車客戶滿意度調(diào)查的參考，具體的調(diào)查內(nèi)容可以根據(jù)實(shí)際情況和研究目的進(jìn)行修改和定制。 

深圳獨(dú)立市場調(diào)查公司上書房信息咨詢在2022年服務(wù)客戶超過100家，包含了寫字樓、產(chǎn)業(yè)園區(qū)、住宅、上海第三方滿意度測評、景區(qū)滿意度調(diào)查、滿意度調(diào)查問卷、深圳公眾民意調(diào)研、客戶滿意度調(diào)查、廣州醫(yī)院滿意度測評、開展購物滿意度調(diào)查、開展購物市場調(diào)查、滿意度調(diào)查報(bào)告、第三方評估市場調(diào)查公司、第三方評估市場調(diào)研、第三方評估市場調(diào)研機(jī)構(gòu)、成都市場調(diào)查、上海小區(qū)業(yè)主滿意度調(diào)查等多種類型，調(diào)查項(xiàng)目覆蓋了國內(nèi)160余個(gè)城市，通過電話調(diào)查、網(wǎng)絡(luò)問卷、現(xiàn)場訪問、深度訪談、焦點(diǎn)小組等方式調(diào)研有效樣本超5,000,000個(gè)。

The content of a car customer satisfaction survey

The content of a car customer satisfaction survey typically includes:

1、Purchase experience:

·Smoothness of the purchasing process

·Professionalism and attitude of the salesperson

·Test driving experience and vehicle showcase

·Delivery and handover process

2、Vehicle quality and performance:

·Overall quality assessment of the vehicle

·Engine performance and power delivery

·Suspension system and driving comfort

·Braking performance and safety features

·Fuel economy and range

3、After-sales service:

·Quality and efficiency of after-sales maintenance and servicing

·Availability of spare parts and components

·Facilities and equipment at the service center

·Professionalism and attitude of after-sales service staff

4、Customer experience and satisfaction:

·Brand image and reputation

·Association and identification with the automotive brand

·Responsiveness and problem-solving ability of after-sales service

·Satisfaction with vehicle warranty and quality assurance

·Cost of after-sales service and perceived value

5、Likelihood of recommendation and word-of-mouth:

·Willingness to recommend the automotive brand to others

·evaluation and feedback on the automotive brand through word-of-mouth and social media

6、Additional supplementary questions:

·Other specific research content customized as per requirements

The above content can serve as a reference for a car customer satisfaction survey, and the specific survey content can be modified and customized based on the actual situation and research objectives.