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本文由上書(shū)房信息咨詢(xún)(天津市場(chǎng)調(diào)查)出品,歡迎轉(zhuǎn)載,請(qǐng)注明出處。中國(guó)獨(dú)立第三方調(diào)研機(jī)構(gòu)四川市場(chǎng)調(diào)查公司上書(shū)房信息咨詢(xún)針對(duì)不同行業(yè)、不同對(duì)象進(jìn)行了研究衍生,包括顧客滿(mǎn)意度、滿(mǎn)意度調(diào)研、客戶(hù)滿(mǎn)意度、物業(yè)滿(mǎn)意度、員工滿(mǎn)意度、商戶(hù)滿(mǎn)意度、患者滿(mǎn)意度等不同行業(yè)、不同類(lèi)型被訪(fǎng)者進(jìn)行針對(duì)性的研究模型。
汽車(chē)客戶(hù)滿(mǎn)意度調(diào)查通常包括以下內(nèi)容:
1、購(gòu)車(chē)體驗(yàn):
·購(gòu)車(chē)過(guò)程的順利程度
·銷(xiāo)售人員的專(zhuān)業(yè)程度和服務(wù)態(tài)度
·試駕體驗(yàn)和車(chē)輛展示
·交付和交車(chē)流程
2、車(chē)輛質(zhì)量和性能:
·車(chē)輛的整體質(zhì)量評(píng)價(jià)
·引擎性能和動(dòng)力表現(xiàn)
·懸掛系統(tǒng)和駕駛舒適性
·剎車(chē)性能和安全性能
·燃油經(jīng)濟(jì)性和續(xù)航里程
3、售后服務(wù):
·售后維修和保養(yǎng)服務(wù)的質(zhì)量和效率
·零部件供應(yīng)和配件可獲得性
·售后服務(wù)中心的設(shè)施和設(shè)備
·售后服務(wù)人員的專(zhuān)業(yè)水平和服務(wù)態(tài)度
4、客戶(hù)體驗(yàn)和滿(mǎn)意度:
·品牌形象和聲譽(yù)
·與汽車(chē)品牌的關(guān)聯(lián)度和認(rèn)同感
·售后服務(wù)的響應(yīng)速度和問(wèn)題解決能力
·車(chē)輛保修和質(zhì)量保證的滿(mǎn)意程度
·售后服務(wù)費(fèi)用和價(jià)值感
5、推薦意愿和口碑:
·是否愿意推薦該汽車(chē)品牌給他人
·通過(guò)口碑和社交媒體對(duì)該汽車(chē)品牌的評(píng)價(jià)和反饋
6、其他補(bǔ)充問(wèn)題:
·其他特定的調(diào)研內(nèi)容根據(jù)需求定制
以上內(nèi)容可以作為汽車(chē)客戶(hù)滿(mǎn)意度調(diào)查的參考,具體的調(diào)查內(nèi)容可以根據(jù)實(shí)際情況和研究目的進(jìn)行修改和定制。
深圳獨(dú)立市場(chǎng)調(diào)查公司上書(shū)房信息咨詢(xún)?cè)?022年服務(wù)客戶(hù)超過(guò)100家,包含了寫(xiě)字樓、產(chǎn)業(yè)園區(qū)、住宅、上海第三方滿(mǎn)意度測(cè)評(píng)、景區(qū)滿(mǎn)意度調(diào)查、滿(mǎn)意度調(diào)查問(wèn)卷、深圳公眾民意調(diào)研、客戶(hù)滿(mǎn)意度調(diào)查、廣州醫(yī)院滿(mǎn)意度測(cè)評(píng)、開(kāi)展購(gòu)物滿(mǎn)意度調(diào)查、開(kāi)展購(gòu)物市場(chǎng)調(diào)查、滿(mǎn)意度調(diào)查報(bào)告、第三方評(píng)估市場(chǎng)調(diào)查公司、第三方評(píng)估市場(chǎng)調(diào)研、第三方評(píng)估市場(chǎng)調(diào)研機(jī)構(gòu)、成都市場(chǎng)調(diào)查、上海小區(qū)業(yè)主滿(mǎn)意度調(diào)查等多種類(lèi)型,調(diào)查項(xiàng)目覆蓋了國(guó)內(nèi)160余個(gè)城市,通過(guò)電話(huà)調(diào)查、網(wǎng)絡(luò)問(wèn)卷、現(xiàn)場(chǎng)訪(fǎng)問(wèn)、深度訪(fǎng)談、焦點(diǎn)小組等方式調(diào)研有效樣本超5,000,000個(gè)。
The content of a car customer satisfaction survey
The content of a car customer satisfaction survey typically includes:
1、Purchase experience:
·Smoothness of the purchasing process
·Professionalism and attitude of the salesperson
·Test driving experience and vehicle showcase
·Delivery and handover process
2、Vehicle quality and performance:
·Overall quality assessment of the vehicle
·Engine performance and power delivery
·Suspension system and driving comfort
·Braking performance and safety features
·Fuel economy and range
3、After-sales service:
·Quality and efficiency of after-sales maintenance and servicing
·Availability of spare parts and components
·Facilities and equipment at the service center
·Professionalism and attitude of after-sales service staff
4、Customer experience and satisfaction:
·Brand image and reputation
·Association and identification with the automotive brand
·Responsiveness and problem-solving ability of after-sales service
·Satisfaction with vehicle warranty and quality assurance
·Cost of after-sales service and perceived value
5、Likelihood of recommendation and word-of-mouth:
·Willingness to recommend the automotive brand to others
·evaluation and feedback on the automotive brand through word-of-mouth and social media
6、Additional supplementary questions:
·Other specific research content customized as per requirements
The above content can serve as a reference for a car customer satisfaction survey, and the specific survey content can be modified and customized based on the actual situation and research objectives.